The Kemulan project was born during the Covid-19 pandemia as a way to help balinese families make a living after the total stop of travel destroyed the island economy.
In fact, we not only employ balinese artisans – mostly women who are generally unemployed in Indonesia – but also give back 30% of our profits to balinese families in need, without any mean to earn a living.
So when you buy a Kemulan bracelet, handmade with love in Bali, you truly help Bali.
But, in a way, this project started 23 years ago, when Agung Narmada, the "balinese jewelry artisan" behind Kemulan, started working in jewelry.
And with the help of an Italian friend, Marco De Veglia, Kemulan was born, in the summer of 2020.
My name is Gusti Ngurah Oka Narmada, but everybody calls me "Agung Narmada". I was born in Tabanan, Bali 44 years ago. I am married with 4 children.
I think that I became involved in jewelry because I was watching my mom doing Tenun Songket, a Balinese weaving sarong.
In 1997 I started in jewelry with an Italian company to handle the production and operation of the factory in Bali. Since the company was selling internationally, I had the chance to travel and visit fairs and trunk shows all over the world.
In 2015 I decided to start my own jewelry company. When the pandemic closed Bali and I saw with my eyes friends and family lose all their means to earn a living in a few days, I thought that I could do something.
One year before, I had met in Bali an Italian marketer and we thought we should do something together one day.
The day had arrived. With me in Bali, setting up the production and he working in Miami, the Kemulan project was born.
And from the start, the main idea was to bring the soul of Bali to the world, in the form of traditional balinese bracelets. And to bring back to Bali an important part of the profits, to really help the people living here.
The Kemulan project and bracelet wouldn't exist without our artisans.
They work in our laboratory to design and make the Kemulan bracelets, by hand, using natural gemstones, crystals, genuine leather and denim thread to guarantee the strength. And for the clasp we use 925 sterling silver.
For each bracelet, we use a double length thread: this will guarantee that in any case the thread is unique, without any need to connect two pieces, weakening the bracelet. Your Kemulan bracelet is sturdy, as a Bali bracelet shall be.
This means we are managing very long threads. For a five wrap bracelet we need a 4 meter (13 ft) long thread. This is the challenge because long threads get tangled easily. And then we need to untangle the thread and it takes quite some time.
And after we have finished with the thread we sew the stone bead to the leather. This takes time and care.
In fact, it takes an experienced artisan 2 and a half hours to make your bracelet.
Marco De Veglia
I am a marketing consultant from Italy, but I have been living in the US since 2009.
When I met with Agung in 2019, we immediately liked each other and we thought that we should have done something together.
But then life went on and both pursued our plans.
One day, in early 2020, Agung wrote to me a Whatsapp that became the birth of the Kemulan project.
The Kemulan project is truly a project born on the love for Bali. For Agung, as a son of Bali. And for me, as the classic tourist that came to the island and fell in love with it.
And if you are here, reading these words, you share this love for Bali too.